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A growing market An expanding horizon

Advanced air mobility is taking shape around new aircraft, services and supporting infrastructure. At HPS, we develop the Humming Propulsion System and build TANNANA CROW around it, for journeys that call for direct access and flexible movement

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Estimated global market in 2026
16.55billion USD
Estimate
Forecast global market in 2034
87billion USD
Forecast
Forecast rate for 2026–2034
23.1%compound annual growth
Forecast

Forecast to grow more than fivefold in eight years

203487billion USD

Forecast market size at the end of the period

Select a year to explore the curve. The 2026 and 2034 endpoints come from the source; the compound-growth path between them is calculated for illustration, not a separate annual forecast

Fortune Business Insights estimates, updated September 2026, for the broader sector including passengers, cargo, other missions, hardware and software

Source and study scope

Where do we see our opportunity?

Private access to remote destinations connects premium Gulf mobility with the needs of isolated places. Our priority is a recurring journey where time and flexibility matter, suited to a two-seat vehicle

Private access to a remote destination

Island, resort and remote-property owners

Recurring journeys where time and flexibility matter, with occupants and luggage suited to CROW

Commercial-validation priority

Private ownership in the Gulf

Individuals seeking private travel between their destinations

Connecting home or work to a coastal destination, farm or retreat, with privacy and flexible movement

Parallel demand-validation path

Serving isolated areas

Organisations with defined access needs

Selective expansion where the mission fits capacity, payload, energy, maintenance and cost

Expansion according to mission fit

A private journey to an island or coastal destination

Two occupants with baggage within the target payload, departing from a permitted location to a destination with limited direct access. We assess the value of this use case against available alternatives across the whole journey

Commercial validation focuses on trip frequency, time saved, permitted sites, energy and maintenance, and acceptable customer cost. This use case is under study and commercial validation

That is the journey CROW is designed to serve, with propulsion development at the heart of our response

Explore the market context

Market segments, competitors and the value chain

Growth serves different journeys

Sector size is the starting point. The opportunity divides into missions with different customers, aircraft and operating models, shaping each company’s position

Personal mobility

Private ownership and flexible journeys shaped by the user, with value in privacy and direct access

Customer
Private owner
What shapes the decision?
Access, ownership and usability
Operating model
Private ownership and journeys shaped by the user

Value spans a connected industry

  • Aircraft design and manufacturing
  • Operations and fleet management
  • Energy, maintenance and support
  • Operating sites and digital infrastructure
Industry ecosystem reference

Regional distribution, access needs and purchasing capacity

A global market, an existing access need

Regional distribution shows the sector’s reach. Choosing an entry point requires looking at journey needs and purchasing capacity, bringing the Gulf and remote destinations into focus

Where is the market?

Estimated regional distribution in 2025

Select a region to highlight its share. Rest of the world is the remainder to 100%

Source: Fortune Business Insights
Approximately531,000

USD millionaires in the UAE and Saudi Arabia

183,000 in the UAE and 348,000 in Saudi Arabia at end-2025. A wealth indicator including illiquid assets, rather than a count of prospective buyers

Source: Global Wealth Report 2026, page 22

Island access is an existing need

Trans Maldivian serves more than 80 resorts by seaplane. An example of existing spending on remote access, across different aircraft capacities and missions

Source: Trans Maldivian services

Roland Berger and the German Aerospace Center identify a role for premium use cases in early commercial viability. We therefore look for a customer combining recurring need with purchasing capacity

Operating-economics study, 2024

Technology we develop. A product built around it

The HPS opportunity combines propulsion development, the knowledge and tools built around it, and an aircraft designed to use its capabilities. CROW is the starting point for turning this work into an integrated product

Design visualisation of the Humming Propulsion System and airflow
HPS Aviation design visualisation of a system in development

Humming Propulsion System — the Air Reactor

We develop a system that generates and directs thrust within one unit. The Air Reactor concept connects stages that receive existing momentum and reshape it before passing it onwards

Explore our technology
Design visualisation of the two-seat TANNANA CROW
TANNANA CROW, an HPS Aviation design visualisation of a vehicle in development

TANNANA CROW — the family’s first product

A two-seat flying vehicle targeting land and water landing, with ground manoeuvring and parking within operating areas. We begin with CROW, then explore wider configurations, each with its own development and certification programme

Explore TANNANA

We build knowledge in design, controls, simulation, manufacturing and testing, connecting it to the requirements of the product we aim to deliver

Where are we today?

The work has progressed through generations of prototypes and experiments, alongside analysis and measurement tools. We now apply that experience to completing generation six and preparing it for ground testing

years of research and development
11+
million USD approximately spent on development
1.5
patent applications filed
5
development generations, with the sixth being completed
6

Work in progress

Completing parts manufacture, component procurement and local-controller programming, then assembling the stages and preparing the ground-rig measurement campaign

How will the company generate revenue?

The business model starts with sales of CROW as a complete vehicle after development, certification and production readiness. Propulsion stays within company products, with service and selective-licensing opportunities considered at later stages

Market-study sales scenarios cover CROW alone; their assumptions and projections are discussed in the investment materials

CROW is the first of the family

  1. 2 seatsCROW for personal mobility
  2. 5 passengersA future air-taxi configuration
  3. Larger capacitiesTANNANAs for collective transport

What will funding this phase deliver?

Funding for this phase is directed towards completing generation six and preparing it for ground testing. The evidence from this milestone defines the requirements for the flying demonstrator and, later, crewed CROW

Select a milestone to explore its outputs

Ground testing

Complete generation six and prepare it for testing, then measure thrust, power, response and endurance

Reviewable results that determine readiness to progress to flight

Complete generation six

Manufacture parts, assemble the unit and prepare local controllers

Output

A configuration ready for ground testing

Measurement and validation

Run the multistage system and measure thrust, power, response and endurance

Output

Test reports linking results to operating conditions

Systems and safety engineering

Review energy, control, failures and the transition-to-flight plan

Output

Integration requirements and a flight-demonstrator test plan

Strengthen delivery capabilities

Add the required testing, technical leadership and financial oversight capabilities

Output

Defined ownership, budgets and progress reviews for each milestone

Each later phase requires a decision and resources suited to its requirements. Any discussion of company financing or sharing of investment documents is subject first to review of applicable legal requirements and recipient eligibility

Behind each milestone A team and accountability

Ahmed Fawzy Hamza leads HPS’s core team, supported by a network of independent specialists contributing to defined tasks. Engineering, manufacturing, controls, business and investment work together, with capabilities added around each stage’s needs

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